Smith & Warren E-Newsletter
January 2010

All of us at Smith & Warren are proud to introduce our new Quarterly Newsletter.  In the newsletter you will learn about new products and services offered by Smith & Warren, including new badge designs.  Additionally we will keep you updated on where you can meet members of our team at trade events. We at Smith & Warren are privileged to work with the finest dealers and customers in the public safety community.  In each issue we will feature one of our dealers as well as a department or agency that worked on a unique project with Smith & Warren to share their experiences.


Thank you for taking a few minutes to read our newsletter.  We appreciate your time and welcome your feedback.



Visualbadge grows to over 750 Badges plus the all new Family Badge section! We constantly add new styles to our product line and to VisualBadge. Currently there are 758 badge styles and over 100 leather products on Visualbadge and more items are added all the time. Additionally, Family Badges, have been added to Visualbadge. Visit to design your badge today



Come visit Smith & Warren in Las Vegas at

SHOT Show January 18 - 21 booth 10773.


Smith & Warren will be attending FDIC, booth 200 in Indianapolis, IN from March 24 to March 26.



Chief Supply


More Responsive, Period.  That is the principle behind the success of CHIEF.  "At CHIEF we believe that QUALITY has just about as much to do with how the customer is treated as it does about the products and services we sell" says Jeff Tousa, President.  "Our goal is to provide customers with a positive buying experience."


CHIEF was founded in 1977 and has since grown into an industry leading national dealer of the finest public safety products. In 1998 CHIEF led the way onto the internet with one of the first online public safety supply web-sites.  Today CHIEF provides customers with a world-class website as well as access to professional sales staff in their corporate centers located in Eugene, Oregon and Charlotte, North Carolina.


Smith & Warren is proud to partner with CHIEF to provide the best quality badges and uniform insignia to public safety professionals both in the United States and internationally.  In addition to the thousands of products available from CHIEF, customers can choose from over 750 Smith & Warren badges styles to design, preview and purchase all online at  Not sure what you need?  CHIEF employs an enthusiastic, knowledgeable staff that can guide you through the array of available products and services to find what is best for you.


To find your account manager, or to learn more, Call CHIEF at (800) 733-9281, or visit them online at




Hoover Police Department, Hoover, AL


When the Hoover Police Department looked to create a truly unique custom badge in 2007 they turned to Smith & Warren. Their mission was to create a badge that was a unique and recognizable symbol that members of the Hoover Police Department could wear with pride.


Members of the Hoover Police command staff worked with Lee Galperin and the Smith & Warren graphic design team to create an oval style badge, with applied panels including a very distinctive front facing eagle.


Recently the Hoover Police Department designed and began using a new high tech credential card. Once again, the Hoover Police Department reached out to Smith & Warren to design and produce a smaller version of their full size uniform badge for use with their new custom credentials. The challenge was to create a badge that was just as visually impressive as the full size, applied panel breast badge, but in a 1 piece integrated design. Through the use of new technology and manufacturing methods, Smith & Warren was able to respond to this challenge.  A smaller 1 piece wallet badge was produced that had the same detail and appearance of depth as the full size badge.  Smith & Warren has been using this same technology and design method to produce many other custom badges.  By making custom badges in one piece Smith & Warren has been able to achieve levels of detail and 3D sculpture that would never have been achievable in the past with applied panels.  In addition Smith & Warren worked with Hoover Police to design a fully custom leather credential and badge case.  Smith & Warren constantly explores new manufacturing technology, and new ways to satisfy the needs of our public safety customers.


To see more custom design badges visit or If you are interested in starting a custom badge project

Contact us, or click here to find a Smith & Warren dealer.


Find Us on Facebook! Find Us on Twitter!