Except for Federal Agencies and the U.S. Military, Smith & Warren sells all products through our extensive network of authorized dealers and distributors.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

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Buy In-store


What is BadgeStudio?

BadgeStudio is Smith & Warren's professional concept badge design service. BadgeStudio utilizes a consultative approach and a series of incremental design steps to turn your badge idea into a unique custom badge. This service is ideal for Police, Fire, and Public Safety Departments looking to design a badge that is truly original.



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How does BadgeStudio work?

The BadgeStudio process is broken down into six transparent and exciting steps.



This step lets us learn about you, your department, and your community. The consultation is the foundation of creating a design that properly reflects your department.


Once the consultation is complete, a Smith & Warren team member will provide you with a detailed design and development cost quote.

Concept Sketch

Most BadgeStudio projects begin by putting pencil to paper. Using the information gathered from the consultation, a design team member will begin crafting a hand-drawn concept sketch.

Color Illustration

Once the concept sketch is approved, the design comes to life with full-color graphic art.

3D Graphic Render

The two-dimensional color design becomes a 3D graphic model so you can see all the fine details, depth, and sculpted elements that will be reproduced in metal to become your new badge.

Steel Die Creation

The digital becomes physical. Your new concept design is precisely carved into a steel die, which will be the starting point for producing your new badges.


Let's Get Started

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View Our BadgeStudio Gallery

Browse different categories to get inspiration for your BadgeStudio project.



Watch Custom Badge Stories

Learn about inspirational stories behind BadgeStudio projects.


Why Choose Smith & Warren



We manufacture each badge in our highly efficient 27,000 square foot facility in White Plains, New York. USA manufacturing is the surest way to maintain the quality of our product and service.


Every Smith & Warren badge is built to last a lifetime. Smith & Warren is the only manufacturer in the industry to guarantee your badge with a Full Lifetime Warranty.


To provide a positive buying experience for our customers and to produce the highest quality badges and insignia for Departments and Agencies across the world.

Contact Us

Contact Information
Phone & Location

Whether you need 1 piece or 10,000 pieces our team is here to make the ordering process easy for you.   

We partner with a national network of authorized dealers,

  • Online Dealer

  • Local physical stores 

You can find a dealer by using our Dealer Locator.

Another option is to build your product(s) with VisualBadge on our website and submit a quote request.  

  • Within 1 business day you will receive a quote from one of our dealers.  
  • The dealer will also send you instructions on how to place your order when you are ready.

Quantity discounts are available for badge orders over 15 pieces and large quantities of uniform insignia.  The prices we show on the website are full retail prices.  Your official quote will include any applicable quantity discounts.

We appreciate the opportunity to service your department and will do our best to make the purchasing process as smooth and easy as possible.   Our team is here to help so feel free to contact us  with any questions.

CLICK HERE for information and the process to create a custom center seal for your department's badges. A custom center seal is an easy and economical way to customize your Smith & Warren badges further.

Trust Smith & Warren to create a challenge coin you'll be proud to carry.   Minimum order quantities start as low as 100 pcs.

Designing a custom badge is a journey, but we have the experience and expertise to guide you and keep the process streamlined for your department.

BadgeStudio Design services are ideal for departments looking to outfit 50 or more sworn personnel.  Tell us more about your project below, and lets create your next custom badge together.

For questions about warranty coverage and repair services, please click here visit our WARRANTY page.

If you have image(s) of the custom product you would like to create please upload them here. 

Maximum 3 files.
100 MB limit.
Allowed types: gif, jpg, png, pdf.


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