Except for Federal Agencies and the U.S. Military, Smith & Warren sells all products through our extensive network of authorized dealers and distributors.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

Buy Online

View Dealers

Buy In-store

  • Custom Center Seal

    A highly effective and low-cost way to customize your Smith & Warren badge.


Your Custom Seal in three steps.

Transform your logo, patch, or symbol into a custom seal for your personalized badge in just three simple steps. When ordering 25 or more badges of the same model, there is no set-up fee.


Your Inspiration

Provide us with the logo or graphic that you want to convert into a custom center seal. 


We help design

Our artists convert your logo or graphic into a production art proof for your approval prior to creating the new custom seal.


A seal built to last

Your design is turned into a metal custom center seal, which is enameled and applied to the badges of your choice.



Custom Seal Gallery

See examples of custom seals below













Mount Dora Florida


City of Murrieta


Haines City FL




College of Wooster


Taos New Mexico


National Ranger Corps






Village Super Market (Printed)




Consulate of Portugal (Printed)




UN Seal



Answers to Common Custom Seal Project Questions 

How much will my seal cost?

Center seal dies are FREE with an initial order of 25+ badges of the same model. Custom center seals are also available with a set up fee of initial orders of less than 25 badges.

25+ Badges: FREE 

15 to 24 Badges: $250.00 

10 to 14 Badges: $300.00 

5 to 9 Badges: $350.00

1 to 4 Badges: $500.00


What kind of details will my seal have?

We excel in maintaining logo integrity. Our preferred method, 'die struck + enamel,' seamlessly combines metal and enamel to faithfully depict even the finest details and 3-dimensional aspects of your logo.


If I reorder, will there be a new setup fee?

The short answer is “NO.” The die/mold is made of steel and can be used forever. We also keep some inventory on hand to fill your small reorders. If more seals are needed, we pull out the die and stamp out more parts. 


Contact Us

Contact Information
Phone & Location

Whether you need 1 piece or 10,000 pieces our team is here to make the ordering process easy for you.   

We partner with a national network of authorized dealers,

  • Online Dealer

  • Local physical stores 

You can find a dealer by using our Dealer Locator.

Another option is to build your product(s) with VisualBadge on our website and submit a quote request.  

  • Within 1 business day you will receive a quote from one of our dealers.  
  • The dealer will also send you instructions on how to place your order when you are ready.

Quantity discounts are available for badge orders over 15 pieces and large quantities of uniform insignia.  The prices we show on the website are full retail prices.  Your official quote will include any applicable quantity discounts.

We appreciate the opportunity to service your department and will do our best to make the purchasing process as smooth and easy as possible.   Our team is here to help so feel free to contact us  with any questions.

CLICK HERE for information and the process to create a custom center seal for your department's badges. A custom center seal is an easy and economical way to customize your Smith & Warren badges further.

Trust Smith & Warren to create a challenge coin you'll be proud to carry.   Minimum order quantities start as low as 100 pcs.

Designing a custom badge is a journey, but we have the experience and expertise to guide you and keep the process streamlined for your department.

BadgeStudio Design services are ideal for departments looking to outfit 50 or more sworn personnel.  Tell us more about your project below, and lets create your next custom badge together.

For questions about warranty coverage and repair services, please click here visit our WARRANTY page.

If you have image(s) of the custom product you would like to create please upload them here. 

Maximum 3 files.
100 MB limit.
Allowed types: gif, jpg, png, pdf.


Contact Us