Except for Federal Agencies and the U.S. Military, Smith & Warren sells all products through our extensive network of authorized dealers and distributors.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.
 


You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.
 

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Three Ways to Customize a Badge

Explore Smith & Warren’s Custom Badge Design Options

Published On: 01/31/2024
three ways to design your smith and warren badge

Are you considering designing a new badge for your department? At Smith & Warren, we have three popular ways to personalize or customize your new badge and there is a badge design program for every size department and budget. 


Whether you choose our VisualBadge badge builder, create a custom seal, or participate in our BadgeStudio concept design program, your badge will be made the way you like it, so you and your department get the badge you want. In this article, we will explore each badge design option and show you some examples. One important note, our sales team is always available for guidance on which program is right for you.

Option 1 - Use VisualBadge to Design Your Badge

VisualBadge gives you control in deciding what your badge looks like. Every shape is available at your fingertips to start personalizing. Our badge builder also grants you the ability to share your design with your dealer and department colleagues to make ordering simple.

When you find a badge style you like, click “Design Now.” Then, follow the steps through the design process. The items you choose as you use the VisualBadge badge builder are as follows:
    •    Badge Shape & Model
    •    Metal Finish 
    •    Text & Lettering
    •    Enamel Type
    •    Center Seal
    •    Attachment Accessories

There are many ways to make a badge personal to your department, and designing a badge with VisualBadge is a great choice for any department of any size. The design process is easy, and as you make a selection, you see those choices on the screen in real-time.

VisualBadge Smith and Warren Product Design

Option 2 - Design a Custom Center Seal for Your badge

Our second design option is to enhance your badge with a custom-designed center seal for your department. Custom seals are great for any department looking to incorporate a city or town seal, company logo, or department patch into the center seal of your badge.


The easiest way to start your custom seal design is first to design your badge with our badge builder, VisualBadge. When you reach the design step of selecting a center seal, choose the option to add a custom seal to your design. After you finish designing your badge, submit your quote request, and our team will begin the process of transferring your supplied imagery to a production art proof for your approval. The approved design becomes your custom metal center seal and is enameled and applied to your badge.

custom seal logo transfer to seal

Option 3 - Use BadgeStudio to Design Your Badge

BadgeStudio is our concept design service for creating unique badges with our professional design team. If your department wants a one-of-a-kind, fully custom badge for your department, BadgeStudio design service is the right choice. BadgeStudio is often the choice for departments commemorating a significant milestone or as the starting point for a departmental rebrand.

We start with a consultation, asking questions and listening closely as you develop the story you want the design elements on your badge to tell. Custom badges are crafted with intention so that each element serves as a powerful symbol of your history and the community you serve. We help turn your ideas, history, mission, and community landmarks into a unique badge concept. As an active participant in the design process, you and your department share a sense of pride in its design.

A BadgeStudio custom badge project is perfect for medium to large departments that are looking to order 50 or more badges.

BadgeStudio Brookhaven Police Badge sketch final custom badge

Badge Design is a Visual Process - Seeing is Believing!

At Smith & Warren, we don’t tell you what your badge will look like, we show you. That is why in our VisualBadge badge builder, you see each design choice you make in real-time on screen. With Custom Center Seals, we share a production art proof for your approval. Through the BadgeStudio concept badge design service, the design evolves from a shared sketch to a 3D graphic render so you can see every detail on your badge. We invite you to go through our expansive image galleries to understand what is possible. You can start your new badge design today! 

We also share “badge inspiration” on our social media channels. Follow us to watch how we make badges. We are proud to say our badges are designed and manufactured in the USA. At Smith & Warren, we are happy when you are happy and filled with pride to wear your badge. If you see something you like or have any questions, contact us.

If you want to learn more about each of these options, here is some recommended reading from our Learning Center:

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