Except for Federal Agencies and the U.S. Military, Smith & Warren sells all products through our extensive network of authorized dealers and distributors.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

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How do I design a custom badge?

Your guide to designing a custom fire or police badge.

Published On: 04/05/2023
Custom badges next to Visualbadge on ipad

You want to design a custom badge for yourself or have been tasked with creating a new custom badge for your entire police department or fire department. You might have a badge already. You wear one on your uniform, but other than that, you don’t know anything about designing a custom badge. Where do you even start? What is involved in creating a custom police badge or custom firefighter badge? How much does it cost? What are the options?   

There is much to consider when designing a custom badge. This article will guide you through the various options and other considerations so you can start creating confidently for your agency and department.

What are custom metal badges?

The term “custom badge” can mean different things to different people. At the most fundamental level, all badges are custom. The degree of customization is what varies.

Custom badges fall into two categories

  1. Personalized
  2. Concept Design/Full Custom.
Example of a personalized badge
Example of a concept/full custom badge

Personalized badges are popular because:

  • No minimum order quantity
  • Easy to design online
  • No Set-up Costs
  • Quick Delivery (Typical delivery of a personalized custom badge is 4 to 6 weeks)

Design Options for Personalized Custom Badges: 

When designing a Smith & Warren custom badge, you will start by choosing a style from a large selection of existing designs. If you use VisualBadge, you will see each design as a finished badge. These are just examples; you can choose all your options once you start designing. When you find a badge style you like, click “Design Now.” Then follow the steps through the design process. Some of the options you will encounter are:

  1. Metal Finish: Choose from gold, silver, and two-tone finish options.  
  2. Text/Lettering: Input the lettering/text that you would like to see on the badge. You can also choose the font and color of the text. 
  3. Enamel Type: Enamel is a method of coloring the text on a metal badge. We offer two types, soft and hard enamel. With Soft enamel, the letter appears engraved or indented. Hard enamel is a glass enamel that appears flush with the surface when completed. 
  4. Center Seal: Choose from a large selection of stock seal designs. If your department/organization has a logo, consider our custom seal program. 
  5. Attachment: This refers to how you will attach the badge to your shirt, hat, belt, ID case, or wallet. 
  6. Shape: A badge can be flat or curved. 
  7. Accessories: After completing your design, you should consider accessories. Do you need an ID case, wallet, belt clip holder, neck chain holder, etc.? It is a good idea to buy your accessories along with your badge so that they are compatible with each other. Buying them together will ensure that the accessories are cut to fit the badge. 
Personalized Badge

How to Design a Personalized Badge:

If you are designing a personalized badge, visit our online badge builder, “VisualBadge.” The program features over 1,500 template designs and a vast number of options. Below is a brief overview of what you will see and experience.

  • Choose your badge style: Find the perfect model for you or your department. VisualBadge features high-quality photographs of each badge style, complete with measurements for clarity if you need to match your current style.
  • Customize options: Choose your desired finish, specific lettering, center seal, and desired attachment, such as a pin for uniform wear, wallet clip, screw back for hat application, and more. Each option is displayed on-screen to guarantee accuracy.
  • Preview your design: Once your design is complete, you can preview the finished product and verify that all options and details are correct.
  • Request a quote and order from a Smith & Warren dealer: Now that you’ve designed your badge, add your design to the quote cart and request a quote. Our team will review the information and assign your request to one of our authorized dealers. Within one business day, the appointed Smith & Warren dealer will contact you with final pricing, including shipping cost, any applicable quantity discounts, and assist you in placing your order.
  • Production: When your order is sent to production by the dealer, your badge begins to take shape. The details of your design are carefully reviewed, and the order is sent to the factory for production. Your new badge will be custom-made to your specifications.
  • Receive your new badges: Once Smith & Warren receives the order, your custom-made badges will ship straight to your door within about 30-45 days. Our expert team carefully inspects every badge for accuracy and quality.


What happens when I request a quote?

When you click “Request a Quote,” a Smith & Warren team member will review the design you created.  

We will assign the request to one of our authorized dealers. If you specify a preferred dealer, we will assign the quote request to the dealer of your choice.

The assigned dealer will contact you within one business day with final pricing, including shipping and quantity discounts if applicable. They will then assist you with placing your order. If you don’t hear back from the assigned dealer, or if you prefer to order from another dealer, please get in touch with our team. We will assign your quote request to the dealer of your choice.

Why should I request a quote?

The request-a-quote feature streamlines the ordering process by delivering accurate information to our dealers. It gives them the information necessary to order precisely what you need.

Will I end up on a mailing list?

The short answer. NO. If you want to receive emails about Smith & Warren products, you can opt-in to our mailing list. Otherwise, our team at Smith & Warren and our authorized dealers will only communicate with you about your design to help you place your order.



Concept Design/Full Custom:

Are you considering something completely unique and original? If so, a full custom badge may be an option. Instead of starting with a template, you work with a professional design team to develop a totally original badge. At Smith & Warren, we have “BadgeStudio.” Our professional design team works with your organization to develop a concept and then take it through to completion. Concept-designed/fully custom badges are appropriate for organizations outfitting 50 or more people with new badges.

The process of developing a concept-designed badge is involved, but if you partner with a good team and involve your department historian, it can be made easy and is very rewarding. The projects typically require between 3 and 6 months to complete. The cost of a concept-designed/fully custom badge is comparable to a personalized badge. The only additional cost will be for the design and product development services.  

Popular features to include in a full custom badge are city skylines, historic buildings, landmarks, core values, and other meaningful symbols to your organization. Does your department have a unique and specific shape in mind? Do you want to showcase notable landmarks or imagery from your community that are unavailable with existing models? Are you approaching a milestone anniversary? In that case, a concept-designed badge might be the best choice.

BadgeStudio Design

How Do I Start a BadgeStudio Project?

Start by reading more about the BadgeStudio process. Visit our gallery of concept/full custom badge designs to get inspired.

Think about what you want to incorporate into your badge, but don’t get overwhelmed. A good professional design team will help you think through the design process and develop a great concept. You do not need to be an artist to create an incredible custom badge design. You need to work with a great team of designers who get to know your organization and can guide you through the design process.

Smith & Warren is proud to serve public safety professionals throughout the world. Whether you work in Law Enforcement, Fire & EMS, or Private Security, we’re here to help and want you to be happy with your Smith & Warren products.

Please reach out to us if you have any questions. Our entire team is happy to help you navigate product options and help you find the perfect custom badge option for you.

Contact Us

Contact Information
Phone & Location

Whether you need 1 piece or 10,000 pieces our team is here to make the ordering process easy for you.   

We partner with a national network of authorized dealers,

  • Online Dealer

  • Local physical stores 

You can find a dealer by using our Dealer Locator.

Another option is to build your product(s) with VisualBadge on our website and submit a quote request.  

  • Within 1 business day you will receive a quote from one of our dealers.  
  • The dealer will also send you instructions on how to place your order when you are ready.

Quantity discounts are available for badge orders over 15 pieces and large quantities of uniform insignia.  The prices we show on the website are full retail prices.  Your official quote will include any applicable quantity discounts.

We appreciate the opportunity to service your department and will do our best to make the purchasing process as smooth and easy as possible.   Our team is here to help so feel free to contact us  with any questions.

CLICK HERE for information and the process to create a custom center seal for your department's badges. A custom center seal is an easy and economical way to customize your Smith & Warren badges further.

Trust Smith & Warren to create a challenge coin you'll be proud to carry.   Minimum order quantities start as low as 250 pcs.

Designing a custom badge is a journey, but we have the experience and expertise to guide you and keep the process streamlined for your department.

BadgeStudio Design services are ideal for departments looking to outfit 50 or more sworn personnel.  Tell us more about your project below, and lets create your next custom badge together.

For questions about warranty coverage and repair services, please click here visit our WARRANTY page.

If you have image(s) of the custom product you would like to create please upload them here. 

Maximum 3 files.
100 MB limit.
Allowed types: gif, jpg, png, pdf.


Take a photo of your badge next to a ruler, or for best results, CLICK HERE to download and print the image upload template. Print the form and follow the instructions for photographing and uploading your badge image.

Maximum 3 files.
100 MB limit.
Allowed types: gif, jpg, png, pdf.

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