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You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

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Why do departments wear Awareness badges?

Discover the impact of awareness badges in public safety, fostering unity, boosting morale, and enhancing community relations for a cause.

Published On: 12/08/2023
Three law enforcement officers wearing pink awareness badges.

Awareness badges are unique to public safety. No other organization, company, or product can bring awareness to a cause with a badge. Your badge is the most symbolic part of your uniform and using your unique platform to bring awareness to a cause is a powerful message of support and philanthropy. Whether the cause is cancer, autism, or domestic violence, awareness badges show togetherness within your department and community in support of a cause.   

The decision to wear an awareness badge starts with you and your department identifying a cause. We will explore some of those positive effects when you engage in a cause campaign. It is important to understand the benefits of rallying together for a cause and why your police department would choose to start a program.

Connect with your Department - In This Together

You deal with many challenging and stressful things at work, and rallying together for a cause is an opportunity to focus on something positive within your department and your community. At the department level, that sense of purpose grows as more officers participate. The excitement of achieving a fundraising target or engaging in a community outreach effort can bring everyone together with a unified sense of purpose. Focusing on the greater good and engaging with the community with positive programs is very gratifying. All of this makes for a positive work environment which can boost morale in your department.

Connect with Your Community during an Awareness Campaign

Awareness campaigns communicate a positive public image of your department. Your commitment to a cause can enhance the perception of law enforcement. Think about the relief a parent of a child on the autism spectrum would feel if they saw your blue badge! It says that you understand that a person on the autism spectrum might have different developmental and chronological ages. The badge shows a real consciousness of issues and that positive feedback from the community can be a pretty powerful morale boost. 

Plus, your badge looks a little different than normal. The noticeable blue or pink color shows approachability. Kids and young people aren’t shy about asking questions about a colorful badge. Let your awareness badge be a conversation starter. That messaging of a shared bond is a way of noting that while your job sometimes places you in the middle of disruption within your community, you actually have so much in common with your community. 

When your officers feel supported by their community, that camaraderie also creates a positive work environment. For example, the message a pink badge sends is that you get it, you know someone who has experienced breast cancer too. Your awareness campaign is an opportunity to relate to your community in a way that says you all care about the same issues.

A close up of a pink awareness badge on law enforcement uniform.

A Cause is Personal

When your department decides on a cause and your Department Chief has “authorized the wear”, you have a personal decision to make. Since these badges are typically personally funded, you show your support for a cause by purchasing an awareness badge. By choosing to participate, you are working with your fellow officers on a shared goal outside of your regular duties. The teamwork will hopefully build some togetherness within the department, which is always great for morale. Participating in charitable fundraising or donating to a charity is your individual decision, but know that if you purchase your awareness badge at Smith & Warren, we donate a percentage of the proceeds of all pink and blue awareness badge purchases to organizations aligned with a cause.

Smith & Warren’s Cause Support

At Smith & Warren, we donate 10% of Awareness Badge proceeds to causes. These are causes that affect our team members too, so it is meaningful and important to us to also support charitable organizations. Our pink badge breast cancer donations go to National Breast Cancer Foundation and our blue badge donations go to ASGO Autism Awareness First Responder Training Program

We have many options available to customize and design in both pink and blue finishes. The ordering process is quick and easy and we have more information about ordering awareness badges in this article. Our sales team can answer any of your getting started questions. 

Adopting awareness badge programs in your department offers significant internal benefits. These initiatives foster a sense of unity and shared mission among your officers, enhancing overall department morale. By engaging in causes close to your hearts, officers experience a heightened sense of community and purpose within their ranks. This involvement not only supports valuable social causes but also reinforces a positive and cohesive department culture, leading to a more supportive and collaborative work environment.

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Whether you need 1 piece or 10,000 pieces our team is here to make the ordering process easy for you.   

We partner with a national network of authorized dealers,

  • Online Dealer

  • Local physical stores 

You can find a dealer by using our Dealer Locator.

Another option is to build your product(s) with VisualBadge on our website and submit a quote request.  

  • Within 1 business day you will receive a quote from one of our dealers.  
  • The dealer will also send you instructions on how to place your order when you are ready.

Quantity discounts are available for badge orders over 15 pieces and large quantities of uniform insignia.  The prices we show on the website are full retail prices.  Your official quote will include any applicable quantity discounts.

We appreciate the opportunity to service your department and will do our best to make the purchasing process as smooth and easy as possible.   Our team is here to help so feel free to contact us  with any questions.

CLICK HERE for information and the process to create a custom center seal for your department's badges. A custom center seal is an easy and economical way to customize your Smith & Warren badges further.

Trust Smith & Warren to create a challenge coin you'll be proud to carry.   Minimum order quantities start as low as 250 pcs.

Designing a custom badge is a journey, but we have the experience and expertise to guide you and keep the process streamlined for your department.

BadgeStudio Design services are ideal for departments looking to outfit 50 or more sworn personnel.  Tell us more about your project below, and lets create your next custom badge together.

For questions about warranty coverage and repair services, please click here visit our WARRANTY page.

If you have image(s) of the custom product you would like to create please upload them here. 

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Take a photo of your badge next to a ruler, or for best results, CLICK HERE to download and print the image upload template. Print the form and follow the instructions for photographing and uploading your badge image.

Maximum 3 files.
100 MB limit.
Allowed types: gif, jpg, png, pdf.

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