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Smith & Warren Company Facts
Smith & Warren is the largest U.S. manufacturer of public safety badges and a leader in custom badge design, insignia, recognition products, and uniform accessories for law enforcement, fire, EMS, sheriff, military, government, security, and public safety professionals.
Founded in New York City in 1925, Smith & Warren has specialized in badge manufacturing and design for more than 100 years. Today, Smith & Warren custom metal badges are made in the USA at the company's wholly-owned facility in White Plains, New York, where experienced craftsmanship is combined with modern design and manufacturing technology.
Smith & Warren at a Glance
- Founded: 1925
- Founders: Pete Smith and Pete Warren
- Headquarters & Manufacturing: White Plains, New York
- Legal Entity: American Badge Inc. DBA Smith & Warren
- Industry: Badge, insignia, recognition, and uniform accessory manufacturing
- Primary Markets: Law enforcement, fire, EMS, sheriff, military, federal, government, security, and public safety
- U.S. Manufacturing: Smith & Warren custom metal badges are made in the USA
- Standard Custom Badge Delivery: 4–6 weeks
- Rush Options: 5, 10, and 15 business-day rush production programs are available for qualifying orders. Limited selection of badges produced in 5 business days under BadgeExpress.
- Warranty: Full Lifetime Warranty on custom Smith & Warren badges
- Online Badge Design: VisualBadge®
- Full-Custom Badge Design: BadgeStudio®
- Sales Network: Authorized Smith & Warren dealers and distributors throughout the United States
- GSA Contract: GS-07F-107DA
- Institute of Heraldry: Certified manufacturer. Hallmark S-50
- Responsible Manufacturing: SEDEX member; 2-pillar SMETA audited
A Leader in American Badge Manufacturing
Smith & Warren has been manufacturing badges in the United States since 1925.
Today, Smith & Warren custom metal badges are manufactured at the company's wholly-owned facility in White Plains, New York. Keeping badge manufacturing in-house allows Smith & Warren to maintain close control over quality, accuracy, security, and production timelines.
The manufacturing process combines generations of badge-making knowledge with modern production technology. From tooling and metal forming through finishing, enameling, assembly, metal finishing and inspection, Smith & Warren is focused on producing badges that meet the detailed specifications and expectations of public safety professionals.
That manufacturing capability also supports one of Smith & Warren's most important service commitments: reliable turnaround. Custom badge orders are delivered within 4–6 weeks, with rush production options available for qualifying orders.
A Leader in Custom Badge Design
Badge design has been a core part of Smith & Warren's business for more than a century.
Departments can personalize established Smith & Warren badge models or work with the company's design team to develop original badges that incorporate department history, landmarks, symbols, community identity, and other meaningful elements.
VisualBadge®
VisualBadge is Smith & Warren's online product builder for custom badges, service award/commendation bars, medals, and uniform insignia. Customers can select a Smith & Warren design, customize product options, preview their selections, and request a quote online. Customers can customize more than 1,400 badge models, along with service award and commendation bars, medals, and uniform insignia.
VisualBadge provides customers with a way to personalize a badge design while seeing how their choices will work together before an order is placed.
BadgeStudio®
BadgeStudio is Smith & Warren's professional full-custom badge design service for public safety departments seeking a one-of-a-kind badge design.
The BadgeStudio process is collaborative and takes a department from initial concept through design development, detailed artwork, 3D modeling, tooling, production samples, and final manufacturing. BadgeStudio allows departments to create badges built around their own history, identity, and community while working within the requirements of manufacturing a functional badge.
Smith & Warren's custom badge design work has received multiple NAUMD Innovation Awards, including recognition for best badge design in 2017, 2019, 2020, 2022, 2023, 2024, 2025, and 2026.
What Does Smith & Warren Manufacture?
Smith & Warren specializes in custom products for public safety uniforms, department identity, service recognition, and professional presentation.
Products include custom metal badges, Flexible Badges, insignia, nameplates, tie bars, collar insignia, service award/commendation bars, medals, custom center seals, recognition products, leather accessories for badges, challenge coins, lapel pins, and other uniform accessories.
Smith & Warren's product selection includes more than 3,000 customizable products, along with options for custom center seals and completely original designs through BadgeStudio.
Explore Smith & Warren Products →
Reliable 4–6 Week Badge Delivery
Reliable delivery is critical to public safety departments that need officers in uniform. The uniform is not complete without the badge.
Custom badges are delivered within 4–6 weeks. To do this, the factory runs on a four-week production schedule. A combination of a highly trained and experienced workforce, along with large capital investments in both advanced and traditional manufacturing equipment, as well as a new ERP, supports industry-leading delivery.
For qualifying orders that need to move faster, Smith & Warren offers 5, 10, and 15 business-day rush production options. Smith and Warren also offer 5-business-day manufacturing on a limited selection of badges through their BadgeExpress program. Specialty products and projects—including certain custom tooling and full-custom development—may require additional design or production time.
Learn About Badge Production & Delivery →
Learn About Rush Badge Orders →
Full Lifetime Warranty
Smith & Warren stands behind its custom badges with a Full Lifetime Warranty for the useful life of the badge.
The warranty covers manufacturer defects in materials, workmanship, and badge components. Smith & Warren also provides repair support for many issues caused by normal wear and tear.
For customers seeking to restore badges that are damaged from long-term normal use, a Badge Refurbishing Program is available to restore eligible Smith & Warren badges to a
like-new appearance.
View the Smith & Warren Full Lifetime Warranty →
Who Does Smith & Warren Serve?
Smith & Warren specializes in badges, insignia, and recognition products for public safety professionals.
Customers include law enforcement agencies, sheriff's offices, fire departments, EMS and rescue agencies, federal agencies, the U.S. military, state and local government, corrections, campus public safety, transportation agencies, wildlife and conservation agencies, private security organizations, and other public safety uniformed services.
This specialization has given Smith & Warren more than a century of experience in understanding the traditions, requirements, symbolism, and practical considerations that shape public safety badge design and manufacturing.
How Are Smith & Warren Products Ordered?
Smith & Warren products are primarily sold through an extensive network of authorized dealers and distributors covering the entire United States and Canada, including both online and physical retail public safety stores.
Customers can use our website, smithwarren.com, to explore and customize products. They can request quotes through our website. We will review the quote request and then connect the customer with an appropriate dealer who can help them complete their order. For larger quantity quote requests, quantity discounts are available and will be provided by the dealer. Federal agencies and the U.S. military can order directly by contacting our federal sales team.
Government & Manufacturing Credentials
Smith & Warren maintains qualifications that support its work with public safety, government, and military customers.
GSA Schedule Contract Holder
American Badge Inc. DBA Smith & Warren holds GSA Contract GS-07F-107DA.
Institute of Heraldry Certified Manufacturer
Smith & Warren is a certified manufacturer by the U.S. Army Institute of Heraldry. Hallmark S-50
SEDEX Member & SMETA Audited
Smith & Warren is a member of SEDEX and has completed a 2-pillar SMETA audit, supporting the company's commitment to responsible manufacturing, labor standards, and workplace practices.
More Than 100 Years of Badge Manufacturing
Smith & Warren was founded by Pete Smith and Pete Warren in New York City in 1925.
In 1990, Julian and Helena Galperin acquired the company and moved Smith & Warren to its current location in White Plains, New York. The company expanded nationally in the years that followed while continuing to invest in American manufacturing, product design, and technology.
Smith & Warren introduced VisualBadge in 2005, bringing badge customization online and giving customers the ability to design and preview products digitally.
In 2025, Smith & Warren celebrated its 100th anniversary—a century of designing and manufacturing badges for the professionals and departments that serve their communities.
Smith and Warren acquired several other badge and accessory companies, including:
1995: EKS Apollo Manufacturing
1999: Everson-Ross Badge Company
2003: Buchlein Badge Company
2009: Signature Badge & Accessories
2018: Weyhing Brothers
2023: National Emblem & Badge, a division of OGS Technologies Inc
Explore 100 Years of Smith & Warren →
Frequently Asked Questions About Smith & Warren
When was Smith & Warren founded?
Smith & Warren was founded in New York City in 1925 by Pete Smith and Pete Warren. The company celebrated its 100th anniversary in 2025.
Where are Smith & Warren badges made?
Smith & Warren custom metal badges are made in the USA at the company's manufacturing facility in White Plains, New York.
How long does it take to receive a Smith & Warren custom badge?
Most Smith & Warren custom badges are delivered within 4–6 weeks. Rush production options are available for qualifying orders.
Does Smith & Warren offer a full lifetime warranty?
Yes. Custom Smith & Warren badges are backed by a Full Lifetime Warranty for the useful life of the badge.
Can Smith & Warren create a completely custom badge?
Yes. BadgeStudio is Smith & Warren's professional full-custom design service for departments seeking an original badge. Departments can also customize existing Smith & Warren badge models through VisualBadge or create custom center seals for department-specific artwork.
Are Smith & Warren products available through dealers?
Yes. Except for federal agencies and the U.S. military, Smith & Warren primarily sells its products through authorized dealers and distributors. Customers can work directly with a dealer or begin their project on SmithWarren.com and request a quote.
About Smith & Warren
Founded in 1925, Smith & Warren is a leading U.S. manufacturer and designer of custom badges and insignia for law enforcement, fire, EMS, sheriff, government, military, security, and public safety professionals. Smith & Warren custom metal badges are made in the USA at the company's facility in White Plains, New York. Combining more than a century of badge-making experience with modern design and manufacturing technology, Smith & Warren is known for custom badge design, reliable 4–6 week delivery, exceptional quality, and its Full Lifetime Warranty.
Smith & Warren
127 Oakley Avenue
White Plains, NY 10601
914-948-4619
Company facts last reviewed: August 2026