Except for Federal Agencies and the U.S. Military, Smith & Warren sells all products through our extensive network of authorized dealers and distributors.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.

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Is BadgeStudio right for my department?

A summary of Smith & Warren's premier concept badge design service.

Published On: 05/02/2023
Is BadgeStudio right banner

The badge is an important part of any public safety professional's uniform, perhaps the most important part. Creating a custom badge for your department can be an exciting opportunity to tell your department's story, represent your ideals, and exemplify your core values.

As discussed in our article "How do I design a custom badge?" All badges are custom. The level of customization is what varies. For most departments, a personalized badge, created from available badge models and options, is an appropriate and cost-effective option. Online badge design software like VisualBadge has made personalizing a badge very easy. 

Another option is to create a concept-designed full custom badge. BadgeStudio is an excellent way for departments to incorporate unique design elements that aren't available with existing models and options, like historic buildings, local landmarks, meaningful images, and symbols. If your department wants to create a genuinely original badge and outfit 50 or more members, creating a concept-designed badge with a service like BadgeStudio might be a good option for you.

What is BadgeStudio?

BadgeStudio is Smith & Warren's professional concept badge design service. BadgeStudio utilizes a consultative approach and a series of incremental design steps to turn ideas into unique custom badges. 

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How does BadgeStudio work?


The BadgeStudio process begins with a complimentary consultation with our design team. This consultation allows us to listen and learn about your department and history. What styles of badges do you like or dislike? What shapes do you prefer? What critical elements need to be a part of your badge design? Should your badge include a building, landscape, flags, or other vital elements? This step lets us learn about you, your department, and your community. The consultation is the foundation of creating a design that properly reflects your department. Click here to learn about the consultation process.



Once the consultation is complete, a Smith & Warren team member will provide you with a detailed design and development cost quote.

Concept Sketch

Most BadgeStudio projects begin by putting pencil to paper. Using the information gathered from the consultation, a design team member will begin crafting a hand-drawn concept sketch. While this step is not always required, it sets the foundation for a complex design. It is an opportunity to visualize and approve the concept before moving forward. 

Sketch - Badgestudio

Color Illustration

Once the concept sketch is approved, the design comes to life with full-color graphic art. At this stage of development, you can make revisions and fine-tune all the design details until it is perfect.


Badgestudio - illustration

3D Graphic Render

Your concept-designed badge is ready for the final design phase, 3D rendering. The two-dimensional color design becomes a 3D graphic model so you can see all the fine details, depth, and sculpted elements that will be reproduced in metal to become your new badge. 

Rotate and zoom the interactive 3D model.

Steel Die Creation

The digital becomes physical. The steel die is the foundation of every badge. Your new concept design is precisely carved into a steel die, which will be the starting point for producing your new badges.


How long does it take?

We recommend allowing 3-6 months for the BadgeStudio experience. This is a wide range, but we want to ensure that you are not rushed. Our entire team will move quickly on our parts of the process, but give your department time to review designs and provide feedback. We recognize that your badge is significant. Telling your department's story and representing your core values and ideals are the paramount consideration.

How much does it cost?

BadgeStudio is a professional service that many of our customers have referred to as an "experience." BadgeStudio involves two distinct components, the design/development process and purchasing the actual badges.

Your investment in the design and development component includes everything from sketch to finished pre-production samples. Though there are exceptions, most BadgeStudio development projects cost between $3,500 - $5,000. Elements of the design, such as sculpted details, tooling, size, and design complexity, all affect the total development cost. After the initial consultation, your Smith & Warren account manager will provide a detailed quote based on your specific project, including an estimated unit cost per badge. Click here to learn more about badge unit cost factors.

What do I get for my investment?

In addition to the professional designs created by our creative team, BadgeStudio includes the following valuable assets for your exclusive use:

  • Design Ownership (including vector artwork files)
    • You own the design and the rights to use it for such popular items as business cards, posters, stamps, wood carvings, billboards, vehicle graphics, and more. The badge is a part of your department brand, and we welcome you to use the files to promote it throughout your organization and community. The vector art file is particularly useful because the image can be sized as large as you need it to be without any loss of quality.
  • Steel Die/mold Ownership
    • When you develop your new concept-designed badge with BadgeStudio, the steel die created to produce your new badges is exclusively yours.
  • Pre-Production Samples
    • Included in your BadgeStudio development are two finished badges.   
  • Professional Badge Photography
    • Every Concept designed badge created with BadgeStudio is professionally photographed by our in-house creative team.  These hi-resolution photographs are shared with you at the completion of the project to use however you’d like.
  • Specifications
    • We will provide detailed written specifications so you understand your badge inside and out. You own the badge, and we want to ensure you have all the details for future reference.
What do I get

How do I get started?

If BadgeStudio sounds like the right solution for your department, click here to visit our BadgeStudio gallery and send a message to our team. They will contact you within one business day to answer any questions you have and schedule a consultation with a member of our design team.

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